What is going on at Twitter? Earlier this month it lost its head of communications Sean Garrett and it is now being reported that its new Twitter communications director, Lynn Fox, has also left the company.
Fox leaves the company after only four months having joined from video-streaming site Ustream. Both Garrett and Fox have left around the same time as Twitter’s head of marketing Pam Kramer. Read More
In the next two years, more than half of all retail sales, including offline and online activity, will in some way be affected by the web, as consumers increasingly use the internet to research products before purchasing.
According to new research, companies will increase their social media marketing budgets by 34% through 2014.
Brands will have to wait until Q1 next year in order to have multi-admin access on their Google+ Pages, the company announced at the CrushIQ conference yesterday.
Google+ users expressed frustration at this seemingly simple lack of functionality last week when Google launched its Pages project. Read More
IBM recently unveiled research showing that chief marketing officers (CMOs) feel deluged by the ever-increasing wealth of consumer data coming from social media sites. So much so that 82% of CMOs are basing their marketing strategies on traditional – and costly – market research, rather than using the freely available information that can be drawn from social media’s readymade data goldmine. Read More
A really interesting discussion arose recently about a memo sent to journalists working on a group of newspapers just outside Detroit of what was expected of them in the age of digital journalism and social media. The memo details an extraordinary list of requirements that is well beyond being achievable or even desirable for most news stories or pieces of content.
However, it is what some are being asked to achieve as their editors and publishers ask for too much, without putting in place the resources needed to make it happen, to the detriment of the most of important thing which is the story. Read More
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