Facebook’s Musical Side – Are You Listening Yet?
You may have heard the news that Facebook has partnered with more than a dozen music services, making for richer musical experiences for the social networking site’s millions of members. But are you listening yet?
The top three favourites so far are Spotify, MOG and Rdio. Other services in the mix include TuneIn Radio, iHeartRadio, Audiovroom, earbits, Deezer, SoundCloud, Rhapsody, Vevo, Jelli, Songza and Slacker, among others. All have been introduced as part of Facebook’s Open Graph approach, that aims to feed music, movies, TV, news, books, media and something called “lifestyle apps” into the social mix. All was revealed at the f8 conference back in September when Mark Zuckerberg took to the stage, alongside music darling Spotify.
I’ve talked to a few people and the response I’m getting is mixed, with the hyper-early adopters being all over the music services and the less technical not even knowing that it exists yet. Most popular in the UK is Spotify, and the fun of it is that you can set up your Facebook Wall to show what tracks you are listening to, on your Spotify account.
Sharing all that you are listening to with your friends has mixed results. Some tell me that it is really annoying to see constant news feeds come in from friends about the songs they are listening to. Some have decided to disable the Spotify feature, as they aren’t keen to share their music tastes with their entire network.
In one case, Dino Burbidge reported that he was checking out a Queen song by a cover band on Spotify, for work purposes, and it kicked off a string of snarky comments from his friends who were surprised at his music taste. Burbidge is Creative Director at the digital agency Noise Inc., a client I am working with currently through Name PR. Dino has been exploring Facebook’s new musical side, for its potential. He reports that you can choose to listen to music privately, avoiding the embarrassing pitfall he experienced, and that you should note that in order for friends to see your listening habits, they have to be subscribed to the same service.
Dino, the resident “futurist” at Nosie Inc., has also been thinking ahead to what possibilities there may be for marketing and brands. He’s thought about competitions that might be run through Spotify, has been considering that there may be ways to discover more about a person based on music taste shown through the music services, and that there may be new ways to use music to brand products within the Facebook community. All, he notes, may be far away in the future, but the new music services open a lot of potential for innovative developers. See Dino’s full thoughts on Facebook’s new music services here on iMedia UK.
What do you think?
Is it good to be able to integrate your favourite music service with Facebook?
Are you happy to show your friends what you are listening to?
Do you use the new music services in Facebook to discover new tracks?
Leave comments to tell us about your experience.