Week 5 saw in the halfway mark for ITV’s The X Factor with Dance Classics theme for television reality show, which teased in the most eventful period to date. In more attempts to boost viewing figures, a dinner ‘meeting’ at Gary Barlow’s house with judges, presenters and goodness knows who else culminated in a double eviction on Sunday’s show (which attracted 14.2 million viewers on Sunday, its biggest average results show audience so far this series according to Media Week).

During the week, with the exit of Frankie and now with a contestant who left in Week 1 coming back into the show, Week 6 this weekend will make for an interesting one. Read More »

Search engine optimisation is dead. Long live search marketing.

I admit I’m playing fast and loose here with some fairly well established terminology but I’m feeling controversial today. And, to a certain extent, it’s Erin Everhart’s fault. Read More »

Back in the summer there was a lot of interest in the move of reporter Laura Kuenssberg as she changed jobs from chief political correspondent for the BBC to the business editor of ITV. In the process the BBC lost 60000 Twitter followers to ITV. A win for the commercial broadcaster.

It sparked a big debate about who owns Twitter followers? Is it the journalist or the employer on whose time these accounts are built up. In the case of Kuenssberg it seemed the journalist, but a judge in the US has refused to dismiss a case where mobile phone news site PhoneDog is arguing that a former reporter had no right to leave with 17,000 followers that it valued at $2.50 a follower. Read More »

I attended a social media conference last week, where I heard some very wise words from one of the speakers, David Ferguson. I’m paraphrasing here, but David warned delegates that although they can, of course, choose whether or not they engage with the conversations happening about their brands in social spaces, the reality is that those conversations are happening anyway, and brands that aren’t at the very least paying attention will be left behind. Read More »

Remembrance Day on Twitter this year will be bigger than ever as the UK and Common Wealth countries, including Canada, Australia and New Zealand, take part in special services of Remembrance.

In the UK a group of Young Methodists today have organised what is thought to be the first Remembrance service of its kind, called Twitter Remembrance, which will feature prayers and readings as well as hymns and music linked from YouTube. Read More »