Twice as many firms have closed deals on Facebook compared to Twitter [infographic]

A really good infographic here packed with stats comparing SEO and social media and how each helps generate business for B2B and B2C marketers.

While no surprise to learn that consumer marketers are far more active on Facebook than B2B it might come as more of a surprise to learn that three times as many B2B marketers are active on Twitter than consumer ones. Overall almost 47% developed leads from Facebook, 35% on LinkedIn and 34% on Twitter.

However, most interestingly it says that twice as many companies have closed deals on Facebook (41%) compared to LinkedIn and Twitter.

The digital marketing report infographic

  • Paul Lakeman

    What a great infographic I wish more companies would present stats in this way. I wonder when we will see some stats on mobile marketing and whether overtime more business will migrate to mobile SEO and local optimisation

  • Tom Huxtable

    Music to our ears – this is what EngageSciences, the social media marketing platform, have been delivering for clients ranging from Unilever to to Nokia.