Internet Week Europe 2011, the second annual celebration of Europe’s digital industry, kicks off next week. Running from 7th to 11th November, the event will see 200 conferences, workshops, panels, entertainment, social media meet-ups and parties taking place across London. Read More
I was chatting with our Innovation Director, Rob Meldrum, the other day about what might happen if Google decides to officially make a play for developing a brain implant. As I tore an almond croissant into miniature chunks to enjoy with my yummington hot beverage, I began to wonder what the implications would be for digital advertising and permission-based marketing.
The Google brain implant is something that Eric Schmidt has spoken about before (or, at least, been asked about, to which he replied: ‘there’s what I call the creepy line. And the Google policy about a lot of these things is to get right up to the creepy line, but not cross it. I would argue that implanting things in your brain is beyond the creepy line…at least for the moment, until the technology gets better’. He has to say that, doesn’t he, especially with things around such as H+, a new web series on a similar theme, produced by Brian Singer). Have a gander at the trailer here.
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These are brilliant. Someone at the Birmingham Archives and Heritage, which collects and preserves original and printed records of historical significance relating to Brum, has set up a Twitter account that is “tweeting whimsical advertising from days gone by taken from historic newspaper ads.
Some of them are gems, like the oats one here (bah American oats), and this one from 1922 about a great sounding “home treatment” that will work wonders in “making scraggy, undeveloped men and women plump and attractive”. Read More
Only 29% of companies responded to a customer complaint when the grievance was aired publicly on Twitter, according to a new study, while about 86% of customers would have liked to receive some kind of follow-up.
The Maritz study reveals how many brands are missing opportunities to use Twitter as an effective customer service tool, while also showing that Twitter users overwhelmingly would like companies to listen to and address their comments online. Read More
Manchester United have struck a deal with Sapient Nitro to become their global digital agency and as part of that deal, word has it they’re going to create a social media platform that will allow the club to engage directly with their global online fan base of nearly 660 million.
Ignoring the numbers, because I think they are nonsense, the concept is very interesting and very forward thinking.
The New York Times put out a press release yesterday, the big headline of which was that it has recorded a slight rise in the print circulation of the paper’s Sunday edition, but the real story was that its total digital subscriptions are on the up. Read More
Twitter has launched the first in a series of what it is calling Twitter stories – okay they are testimonials, but they are very nicely done and highlight some great uses of Twitter that will no doubt provide ideas and inspiration to others.
It has posted nice little videos of great uses of Twitter both large and small. From the Portland bookstore saved by a tweet, to the man saved in Tunisia during the Arab Spring by a tweet, to the athlete who took a hundred of his followers out to a crab dinner and to the Japanese fishermen who use Twitter to sell their catch before returning to shore. Read More
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