24/7 Wall St has published its list of the 25 most valuable blogs in the US. It is an interesting list with interesting price tags attached showing that blogs continue to be huge business. Combined they are worth almost $1 billion.
While the Huffington Post is no longer represented, it is so much bigger than that these days and seeems to have ascended to become a news organisation in its own right, the list shows how these well funded and increasingly well resourced sites compete with traditional media.
The 24/7 Wall St list also doesn’t include Techcrunch or the blogs set up by media groups like the The New York Times or the Wall Street Journal, which have launched numerous blogs of their own.
It would be interesting to see a a list of blogs that included these and the values that media organisations are able to put on them. There’s no doubt that blogs like the WSJ’s AllThingsD are also worth millions of dollars in their own right.
1. Gawker > Value: $318 million
2. Drudge > Value: $93 million
Drudge is one of the oldest blogs on the web and the most high profile political blog out there. He and his small team are one of the few politics blogs to make this list, which features blogs exclusively from the right.
3. PopSugar Media Network > Value: $64 million
PopSugar.com is Sugar Publishing’s hugely successful celebrity news and gossip site.
4. SBNation > Value: $56 million
SB Nation, is a sports network owned and operated by Vox Media with more than 300 separate web sites maintained primarily by part-time contract writers.
5. Macrumors >Value: $52 million
Macrumors is the largest of out a veritble army of small number of blogs that cover Apple. It aggregates Mac and Apple related news and reports and. The site was launched in 2000 and is owned by Arnold Kim.
6. Business Insider > Value: $45 million
Described as one of the most ambitious blog start-ups ever Business Insider was launched in February 2009 by DoubleClick founder and former CEO Kevin P Ryan.
7. Cheezburger Network > Value: $41 million
Cheezburger, which receives 375 million page views a month across its 50 sites, including I Can Has Cheezburger, FAIL Blog, The Daily What, Know Your Meme, and Memebase.
8. Mashable > Value: $39 million
Pete Cashmore and Mashable it pretty much is social media news. Enough said.
9. Perez Hilton > Value: $29 million
Perez Hilton has carved a business out of online gossip. He is also known for posting tabloid photographs over which he has added his own captions or “doodles.”
10. Funny Or Die > Value: $27 million
Funny or Die is a comedy video website founded by Will Ferrell and Adam McKay’s production company, Gary Sanchez Productions with original and user-generated content. Funny
11. Seeking Alpha > Value: $45 million
Seeking Alpha is a stock market blog that provides free stock market analysis primarily from money managers, investment newsletter writers, and the general public. Alpha is a financial term referring to a stock’s performance, relative to the market indexes used by fund managers. So, fund managers “seek alpha”.
12. GigaOm > Value: $32 million
Founded by Om Malik, like Michael Arrington he is one of the original tech bloggers. According to the company website it has a monthly global audience of 500,000.
13. ReadWriteWeb > Value: $13.2 million
One of the best read tech blogs for technology and IT-insiders. Launched in 2003 RWW covers Web 2.0 and Web technology in general, and provides industry news and reviews.
14. Boing Boing > Value:$7 million
An interesting one, Boing Boing (originally bOING bOING) is a publishing entity, first established as a magazine, later becoming a group blog. It was an influence in the development of the cyberpunk subculture. It reached a maximum circulation of 17,500 copies. Common themes include technology, futurism, science fiction, gadgets, intellectual property, Disney and left-wing politics. The last issue of the zine was #15.
15. Destructoid > Value: $3.7 million
Destructoid is an independent video game-focused blog based in San Francisco, California that was founded in March 2006. It has since grown into one of the most widely read video game sites on the internet, reaching more than 3 million unique visitors per month.
16. The Blaze > Value: $24 million
The Blaze is a conservative news and opinion website launched on August 31, 2010, by American media personality and former Fox News host Glenn Beck. It is being tipped as the right’s answer to The Huffington Post.
17. Zero Hedge > Value: $16 million
Zero Hedge is an American financial blog. It reports on Wall Street and the financial sector and is credited with bringing the controversial practice of flash trading.
18. VentureBeat > Value: $13 million
Another top tech blog. VentureBeat focuses on innovative companies and the forward-thinking executives behind them.
19. Pitchfork > Value: $12.9 million
Started in 1995, Pitchfork or P4k is a Chicago-based blog devoted to music criticism and commentary, music news, and artist interviews. Its focus is on underground and independent music and especially indie rock.
20. Mediaite > Value: $12 million
Mediaite is a news and opinion blog covering politics and entertainment in the media industry as well as other issues. It is the flagship blog of Abrams Media, a ring of blogs run by ABC legal analyst Dan Abrams and also featuring Gossip Cop, Geekosystem, Styleite and Sports Grid.
21. Newser > Value: $8 million
Founded in October 2007, Newser is the blog brain-child of journalist Michael Wolff. The recent ex-Ad Week editor in chief, Vanity Fair columnist and author of the Rupert Murdoch biography, The Man Who Owns the News.
22. Gothamist > Value: $4.2 million
The namesake blog, Gothamist, focused on New York City, was founded in 2003, with launches in other cities shortly thereafter. Other blogs operated by the company as of July 2011 include LAist, Bostonist, DCist, Chicagoist, SFist, Austinist, and Seattlest in the United States, as well as Shanghaiist internationally.
23. Breitbart > Value: $4 million
Another blog of the right, founded by Andrew Breitbart, the American publisher and commentator for the Washington Times.
24. Breaking Media > Value: $3.5 million
Breaking Media is a collection of four blogs Above the Law, founded and run by former federal prosecutor David Lat, AltTransport, Deal Breaker and Fashionista.
25. 24/7 Wall St. > Value: ???
Founded in 2006 by news service editor and trader Jon C. Ogg and former Financial World publisher and tech executive Douglas A. McIntyre, 24/7 Wall St. still operates with a small, but excellent staff.