Google+ notched a 30% increase in page views in October compared to last month, although usage is still way down from the week the service experienced a surge in traffic after it dropped its invitation-only access, according to new figures from Experian Hitwise.

In the first four weeks of October, Google+ received about 6m visits per week, 30% more than the first four weeks of September, but still  down from the 15m visits the website recorded after its public launch in the week ending 24 September, as reported by PCWorld.

Before the public launch, Google+ was getting about 1m page views per week.

The figures are positive for Google, although they remain paltry compared to Facebook’s, which, for example, during the month of June recorded one trillion page views, or 250bn a week.

Taking a closer look however reveals that Google+ has a long way to go in order to keep its users interested.

Google’s Larry Page announced that Google+ has about 40m users, and with some quick maths, with 6m page views per week, that means less than two out of every 10 users are signing in once a week, and then, only clicking on one page. Keep in mind these numbers don’t include mobile or Google toolbar users.

Those users, however, appear to be a dedicated bunch. Exeperian Hitwise also noted that two-thirds of Google+ visitors are the one’s who were using the service before the public launch, suggesting that the network is still in its “early adopter” and “influencer” phase.

As well, last week it appeared that Google was closer to opening up Google+ to brands, announcing plans to make pages available to them on the platform, which could effectively increase give its page views another need boost to sustain growth in November.