While working on developing what could be the operating system of the future agency, I was fortunate to stumble upon three talks, given at Google’s Firestarters in London. I would like to share my thoughts on what the future OS of an agency should sprout from based on my work and enhanced by these talks. Read More
Facebook is creating a massive new data farm on the edge of the Arctic Circle. The first created outside the US, the site in the Swedish town of Luleå will cost $121 million to build and should improve performance for millions of Facebook users in Europe. Read More
Lots of interesting things coming out of the Guardian today. There’s the opening up of its social news platform nOtice and now a new Twitter based search service that sounds like it could be very useful.
The idea is if you want to find out the latest on some hot topic of news you send a tweet to the @GuardianTagBot service and it will send you the links to its latest coverage. Read More
The company can offer advertisers benefits that surpass its rivals, according to its UK general manager.
Tony Wang is the kind of man you want to do business with. The general manager of Twitter UK is sharp (he went to Harvard Law School and has worked on the legal team for Google and Twitter), polite (he was ten minutes late for our interview: “I am so sorry I’ve kept you,” he says, genuinely concerned. “I’ve been with a client this morning.”) and a digital media suit you can imagine going to The Ivy with. He also has a sense of humour. When he notices I’m holding a Facebook-branded pen, he gasps: “We’ll have to get better at giving you stuff.” Read More
No surprise to hear that sentiment to the OccupyLSX protestors who have imposed themselves outside St Paul’s Cathederal since Saturday October 15 has turned decidedly negative.
The protestors seemed to have lost much of the support they had as their staying put hits not the well paid bankers, but the considerably less paid clergy. Great job. Read More
Deals website Groupon is to sack its worst 10% performing sales staff and replace them according to its CEO Andrew Mason — that’s around 500 people.
The shake-up of Groupon’s sales team was revealed to investors by Mason in Boston ahead of its IPO next week that is likely to value it at close to $12bn.
I’ve often found the reluctance of B2B brands to get involved in Facebook surprising. Yes, it’s traditionally been the domain of ‘friends’ that know each other in ‘real life’ but, in the last year, Facebook has taken steps to open the network up with the addition of features such as Pages, Subscribe and Lists.
So I was intrigued to learn, from some research we’ve conducted, that UK B2B tech brands have flocked to Facebook over the last 12 months. Read More
We’ve had a few posts recently looking at the impact of social media on politics and about how it can significantly help boost the number of votes candidates receive during an election. There have also been some great examples of how it is being used in the US 2012 Presidential race with Obama’s team’s use of blogs and Republican White House hopefuls debating on Twitter.
So a timely look here at how our own politicans are doing. No surprise to see that of the 30,000 posts looked at Twitter was far out in front with 91% appearing on Twitter and only a small percentage on Facebook. It is increasingly becoming an additional chamber. Read More
An interesting pilot project here completed by HP shows that data from social media can be merged with company data (ticket sales, customer demographics et cetera) to predict customer behavior with up to 90% accuracy.
The pilot shows that collaboration between marketing and IT departments is critical to unlocking the business value of social media. The system used can correlate social media conversations about specific product features to actual customer transactions in real-time. Read More
As rain lashes and floods hit the UK, Facebook is being leveraged to support those at risk and suffering the affects of flood, in a bid to prevent a repeat of the devastation cause when they hit the UK in 2007.
‘The Flood Group UK’ page has been set up the Environment Agency and is supported by the Scottish Environment Protection Agency , the Rivers Agency of Northern Ireland, the National Flood Forum, the Scottish Flood Forum and the Cockermouth Flood Action Group. Read More
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