Twitter Adds New Timeline Features To Add Context

Twitter have launched a new feature this morning which adds even more context to tweets. Since #newtwitter launched a year ago, the micro-blogging network has been building on the original simplicity of 140-character posts to provide context of conversations and media contained in tweets.

This update reorganises the layout of the tweet as displayed in the timeline, placing the ‘retweet’, ‘reply’ etc buttons at the top along with an ‘Open’ link, clicking which reveals the timestamp and ‘sent from’ data. At the bottom of tweets containing compatible media, there is now a ‘View media’ link which expands a module like the one above, showing an Amazon.com product.

We’re not sure what the current list of partners looks like, but Amazon.com is definitely one of the biggest added to the existing roster which only previously included media providers such as Vimeo, Instagram, YouTube and TwitPic. The big question is how far will Twitter go in its quest to become a rich environment for consuming content, and if that will start to clutter, and ultimately damage, the user experience.

Will Francis is co-founder of Harkable – the creative social technology company.
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