Google what? Google shuts down Google Buzz

Do you remember Google Buzz? Did you use it. No of course you didn’t. Google has quietly announced it is to shut down its already forgotten Buzz project, which it launched back in February 2010, and focus its attention on Google+.

Google Buzz has gone the way of Google Wave which was axed last year due to “lack of adoption”. The same is true of Buzz, which was a badly executed half idea that never went anywhere. Is Google+ going to make it?

Confusingly there was also a Yahoo! Buzz that was also shut down earlier this year about the same time  Google Video was closed.

Google Buzz was  launched with much hoo-haa and was meant to herald the start of Google’s entrance into social media, but it was a dud from the start and immediately ran into problems, and we had to wait until June for the launch of Google+.

The closure of Google Buzz, which was built into Gmail and feted as a “new way to start conversations about the things you find interesting” was quietly announced on Google’s website:

“In a few weeks we’ll shut down Google Buzz and the Buzz API, and focus instead on Google+. While people obviously won’t be able to create new posts after that, they will be able to view their existing content on their Google Profile, and download it using Google Takeout.

“Changing the world takes focus on the future, and honesty about the past. We learned a lot from products like Buzz, and are putting that learning to work every day in our vision for products like Google+. Our users expect great things from us; today’s announcements let us focus even more on giving them something truly awesome,” Google said.

Things did not go well from the start with Google Buzz. It quickly ran into privacy issues which led to a class action against it and Google paying out $8.5m to settle.

Google is going to have more luck with Google+, which it is getting ready to launch for business users soon. In August Google+ reached 25 million users.

Although last week a Google progammer let rip at Google+ and called the platform a “pathetic afterthought”.

  • Andy Stevens

    Love your opening paragraph.

    Google have really messed up with all things social. Wave could’ve been good if promoted as a developers platform, but people were expecting a social media platform. Buzz was just pants from the start. Plus has been kept as invite only for too long and now the advantages it had over FB have been implemented by FB in the main part. Major fail Google.

    With public posting in the mix, it is more likely that FB’s move into search will be more successful than any move Google can ever make into social.

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  • Victor Stanescu

    Well, Google Buzz has out lived its use. I stopped using it ever since it started to post my content by itself!
    So, good bye and good riddance Google Buzz:
    Hope they will do better with Google+!