Audi launches world’s first interactive YouTube driving video

This is cool. We’ve seen some good YouTube videos where you can interact with what happens on screen with Tipex  last year and then we had  Beer brand Desperados earlier this year.

Now Audi is having a go with what it claims is the world’s first interactive YouTube driving video featuring the new Audi A6. It allows you to steer the car with your keyboard.

The YouTube video uses the indexing feature to allow anyone watching to control it or at least seem like they are. It has a game like quality, but the idea and technology probably need some work. What do you think?

1 = Left Turn
2 = Right Turn
3 = Slalom (Left)
4 = Slalom (Right)
5 = Water Hazard
6 = Lane Change (Left)
7 = Lane Change (Right)
8 = Hairpin Turn

  • Graeme

    Nice idea, execution could have been a little better, but the main issue is that internet speeds vary and going from one time to another in some cases can take a second to load, and makes teh video judder. I liked the idea tho and it was fun to do.

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  • pete

    it’s getting slammed on youtube comments

  • Trevor

    Seems to be a prime example of just because the technologies there doesn’t mean you should. Whats it say about the Brand or even the car. Maybe fleet buyers and company execs who go for A6s are easily entertained.

  • Al Clarke

    Good for you Audi – it’s got the party started. It’s not perfect and it will get better, but you’ve taken the initiative again. At last we can see the start of businesses using gaming for grown-ups, with brands that can deliver on the promise. I bet there will be a lot of people in offices having a sneaky visit to YouTube with the sound on Mute #win #audi

  • James Newman

    Totally agree with Trevor. This is pointless. Why didn’t they just create a great little online driving game? If you can’t do it well, don’t do it at all. Tipex was funny, this just doesn’t offer anything.

  • Raj Samuel

    Vorsprung Furked Techweak

  • shanebaker11


  • digitalcuppa

    That’s awful. Agree with Trevor. No point doing “innovation” for innovation’s sake. It’s boring, plain and simple, and the YouTube community agree based on comments.

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  • gwalder

    Audi’s advertising tag line translates as ‘Forward through technology’ (Vorsprung durch Technik). This doesn’t exactly uphold that statement.