Daily Archives: 12 October, 2011

Audi launches world’s first interactive YouTube driving video

This is cool. We’ve seen some good YouTube videos where you can interact with what happens on screen with Tipex  last year and then we had  Beer brand Desperados earlier this year.

Now Audi is having a go with what it claims is the world’s first interactive YouTube driving video featuring the new Audi A6. It allows you to steer the car with your keyboard. Read More »

Twitter suffers market share drop in the UK

Twitter has suffered a market share drop in the UK according to data from Experian Hitwise. In its latest UK Search Engine and Social Analysis it says that Twitter suffered a market share loss, falling from 3.87 to 3.40%, significant?

The fall in Twiter’s UK market share was in stark contrast to Facebook, which increased its market share of visits. Read More »

Why internet video was born to be social media marketed

Online video is one of the web’s most engaging forms of media. Billions of videos are being watched each and every day from all across the world. The popularity of internet video has never been missed by online marketers who are always trying to push their goals through the use of online video.

The ability of online video to go viral, showcase flash mobs, become interactive and even turn into standard TV ads is being used by marketers everywhere. Strangely though, the majority of internet video marketing campaigns take place through On Demand TV, YouTube ads and video streaming websites when the true power of video has only ever been felt because of its social nature.

Read More »

Walmart and Facebook in joint venture to offer local ads

Two of world’s biggest corporations have launched a joint web-venture that will allow users to search store-specific promotions across Walmart’s 3,500+ US retail locations through a customizable Facebook app.

Walmart’s 9.4m Facebook fans will be able to search the store nearest them and find deals on everything from LED TVs to Halloween candy. Promotions will be at store-level, so local events will dictate “rollback alerts” sent to app users, from football matches to inclement weather. Read More »

How to really fail in a crisis Blackberry style

If you have a Blackberry you probably haven’t had much in the way of service in the last couple of days.  There are headlines like ‘BlackBerry users angry at failure’, BlackBerry service disrupted on 4 continents and Blackberry’s message goes missing across the web. It started early on Monday came back briefly and then was gone again for all of Tuesday and still today.

This isn’t a rant though this is looking at how Blackberry has responded via its various online channels to customers and as far as I can tell it is orchestrating with great élan here a major PR fail via the web and social media. Read More »