Today Marketing reported that Microsoft UK has appointed Philippa Snare, long-term employee at the company, as its chief marketing officer, which seems to be the final piece in a jigsaw puzzle of a restructure and follows months of turmoil.

Over the past few months Microsoft UK has been rocked by the global restructure lead out of Redwood. Having merged and reorganised departments to separate marketing, advertising and products, Microsoft claims it will be able to grow its market share and continue to innovate. Read More »

Facebook adspend has increased 25% during the third quarter of 2011, according to research by performance marketing firm Efficient Frontier.

Its quarterly report into digital marketing also highlights a sharp rise in that the cost of advertising on Facebook. It says that cost-per-clicks increased by 54% in Q3 over Q2. Read More »

Facebook has created and launched a best practice guide for public figures and celebrities, with step-by-step advice on how to create, build and maintain a public presence on Facebook.

It shows how important Facebook has become for celebrities and public figures in managing their reputation with fans. There’s advice on how to develop a compelling identity online (unsurprisingly, Lady Gaga features heavily here), how to develop a posting plan, being authentic and building awareness. There’s even advice on using developers to create apps. (There’s a great summary of the guide on AllFacebook, here.) Read More »

Enough words have been written on how to effectively engage and increase your Twitter follower count that the tomes could fill the Royal Albert Hall. These days you could throw a stick across Beak Street and hit someone claiming to be a social media guru, as beggars hold signs exclaiming “will optimise SEO for food”.

The fact is: the rules are simple. The Twitter-addicts at Twiends have compiled straightforward list of easy tips (well, except for the whole “write a book” suggestion) to effectively should bring followers by the bucket-load. Read More »

Yesterday everyone was very excited about the Guardian’s decision to put its news lists online and ‘open up its news coverage‘, which was a nice turn and gave a little look under the bonnet of the news process at the Guardian. It was another example of how news organisations are becoming more social, collaborative even, allowing their readers to get involved in the news process much earlier.

Later at the Daily Telegraph we saw something else about the “process” as a spat over a story by freelance foreign correspondent Rob Crilly and his news editor exploded on Twitter with the rudest of four letter words, which were then featured on the Telegraph’s website courtesy of its auto Twitter feed. Read More »