Video: Jeff Rossi, VP Digital at Mediavest on Marketing Emotion at #aw8
More interviews from Advertising Week. Last week I chatted to Jonathan Mildenhall from Coca Cola, Randall Rothenberg from The IAB and MaryLee Sachs author of “The changing MO of the CMO.”
Today’s insight comes from VP of Digital at Mediavest in the US – Jeff Rossi – who talks about how he helps P&G get their message across via multiple screens using emotive storytelling and by creating engaging experiences consumers love and want to share.
Keep ‘em coming?