More interviews from Advertising Week. Last week I chatted to Jonathan Mildenhall from Coca Cola, Randall Rothenberg from The IAB and MaryLee Sachs author of “The changing MO of the CMO.”
PR agency Brandlink Communications found itself in a PR disaster over the weekend when one of its vice presidents called influential blogger Jenny Lawson (aka The Bloggess), a “f***ing bitch” in a reply-all kerfuffle.
According to Lawson, the saga began when she received an email pitch from Brandlink about a Kardashian sister who had been spotted wearing pantyhose. Read More
‘The X Factor’ audience might have fallen slightly last night, after it peaked at 13.5 million, as we said goodbye to Jonjo Kerr, Amelia Lily, 2 Shoes and James Michael (goodbye!), but we also said hello to Gary Barlow on Twitter.
He tweeted live on air last night and tens of thousands flocked to follow his account. Less than an hour later he had more than 100,000 fans and by the time you read this he probably has more than 300,000. He had 290,000 at the time of writing. Read More
Worldwide social network advertising revenues will reach $5.54bn this year, according to eMarketer with just under half of that amount or $2.74bn coming from the US.
Social networking ad revenues will hit more than $8bn next year and almost $10bn in 2013 with around 52% of that coming from outside the US. Read More
Low-cost airline bmibaby is to reward users of the photo-sharing social network Instagram with a free flight to a European city.
Bmibaby teamed up with Instagram back in July to launch its own Instagram feed, and asked its customers to share photos of their trips. Read More
Following hte relase of Facebook’s new public metric, “People Talking About” here’s an interesting look at what happens if you re-rank the top ten brand pages as measured by Famecount.
While Coca Cola has long sat atop the brand’s pile on Facebook in terms of likes that changes when you introduce the new metric. It also propels some brands forward. Read More
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