The Vaccines use instagram and crowdsourcing to create their new music video
Instagram, the app which allows you to share sepia-hued photos instantly, currently has has around 10 million users with over 250 million photos shared so there’s plenty of material to crowdsource your video from.
This use of social media works well for bands with low marketing budgets as essentially it is a cheap way to make a music video, yet at the same allows the fans to interact with the band/brand in a way they’ve never been able to before. It’s a fairly cutting-edge concept for brands to use right now so The Vaccines can score a few points on that front.
This is a great way to leverage the power of social media in order to gain support in an interesting and interactive way.
Another recent example of a music video being created through crowdsourcing was on the Michael Jackson ‘The behind the mask project’ which sourced footage of people dancing to Michael Jackson tracks from many youtube posts .This video was showcased at Bug Music Video, which is a regular London based event which focuses on new technology and concepts being used in the creation of music videos right now. You can watch the crowdsourced video on the Bug Music Videos website.
The music industry has not traditionally been ahead of the game when it comes to harnessing the online crowd so perhaps it’s time it caught up!