MaryLee Sachs on PR and social media at #AW8 [video]
More insight from Advertising Week in New York. This time from MaryLee Sachs, author of The Changing MO of the CMO (How the Convergence of Brand and Reputation is Affecting Marketers ).
MaryLee’s last role was at PR firm Hill & Knowlton, and she was instrumental in bringing Twitter founder, Biz Stone, to the Cannes Lions Festival of Creativity.
With that kind of background, she knows a thing about PR and the changing world of digital marketing and social media and gives a really great interview on how best to capitalise on the latest trends.
Enjoy!
