Randall Rothenberg from IAB at Advertising Week talks story telling [video] #aw8
Following my interview with Jonathan Mildenhall from Coca Cola here at Advertising Week yesterday, I managed to get 8 minutes with IAB US CEO Randall Rothenberg.
In this video, we discuss the event, the world-class speakers, social media, how marketers are having to learn to use technology across multiple device experiences, and the art of story telling.
Let me know what you think and I’ll pass on any questions!

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