Following my interview with Jonathan Mildenhall from Coca Cola here at Advertising Week yesterday, I managed to get 8 minutes with IAB US CEO Randall Rothenberg.

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So The Independent and The Independent on Sunday is to axe its overseas editions, as it looks to cuts its cost base. Is this a surprise? On the face of it, no. The Guardian did the same thing in the Summer.

Publishing newspapers overseas is massively expensive, but what’s interesting is that it might lead the paper to errecting a paywall for international readers. Read More »

I’m in New York right now reporting for Microsoft Advertising at Advertising Week which includes the IAB’s MIXX Conference.

We managed to speak to Jonathan Mildenhall - VP, Global Advertising Strategy and Content Excellence – and chatted about his keynote which hinged around the notion of “Liquid and Linked”. Read More »

A good piece in New York Magazine taking a long in depth look at Twitter. There is a lot in it, but one really interesting angle is how Twitter works behind the scenes to keep the rich and the famous tweeting.

The piece looks at how Twitter keeps the most prolific and widely followed tweeters, its “influencers” or “power users” on side as it knows these people are the core of its business and without them it could end up a digital backwash. Read More »

Much excitement today as the world waits for a fresh technologicial distraction as Apple prepares to unveil a new iPhone. Apple CEO Tim Cook will step on stage and either announce an iPhone 5, an iPhone 4S, or maybe even both.

Most are guessing that the long wait between the iPhone 4 (pictured) will today heralds the arrival of the iPhone 5, but while we wait enjoy this short very cool infographic history. Hover your mouse over the infographic to reveal pictures, videos and links from iPhone history including the launch date of each phone. Read More »