So I just came across this collection of iPhone 4 cases from CollabCubed which feature a life-sized print of an ear. When you hold it up to your ear, it looks like, er, an ear. Read More
The Wall’s Sausage Dog goes viral, courtesy of Jason Donovan; Superman finds another nemisis in Google+; Herr Flick is resurrected and find out how much Samuel Eto’o earns while you commute.
The use of digital technology to enhance high-street shopping took a step forward last month when Ocado and Tesco unveiled initiatives aimed at creating a seamless retail experience.
Ocado opened a pop-up shop in London’s One New Change shopping centre in the Square Mile. It featured a printed window display, or ‘virtual wall’, showcasing some of the retailer’s most-bought items and their barcodes.
Consumers who had downloaded Ocado’s ‘On the Go’ app can visit the window display to order the items – by scanning the barcodes with their smartphone – and book a delivery time. The retailer says it will roll out more displays across the country if the trial is successful. Read More
You probably already knew this, but social media fans can be fickle. A survey by ad agency DDB Paris has found that as many as 40% of Facebook users who like a brand page during a campaign will ditch it immediately afterwards.
The most common reason, according to the DDB and OpinionWay research is, “The brand was no longer of interest to me”, which was cited by almost half of those who unliked a brand. Read More
Like button: will it soon have companions?
As if it’s not enough that Facebook has documented every time over the past four years that you’ve drunkenly commented on someone’s photos or ill-advisedly ‘got something off your chest’ in the form of a status update – now it is also going to make a record of your sins of omission.
Yes, according to a Techcrunch report, Facebook is planning to launch buttons to indicated that you’ve read or watched something online – and, by definition, what you’ve not bothered to read.
KLM Royal Dutch Airlines has been one of those airlines that has made great strides in social media and in the past a tweet inspired an in-flight dance party as well as stalking its passengers through social media and buying them gifts.
KLM is also an airline that promises to reply to any tweet within an hour, day or night. For an airline that is exactly as you should be on social media. It’s latest campaign takes that a step further and if you send KLM a tweet during the next ten-or-so hours you get a ‘KLM Live Reply’. Read More
Great presentation at today’s Social Media Marketing & Monitoring conference in London (#smm11) from @JonMorter who was the guy behind getting Rage Against The Machine to Christmas No.1 spot in 2009 and beating the corporate might of X-Factor to the punch.
The SlideShare deck is below and it takes you through what he with agency @big_other did. What’s interesting is that he had tried before to beat the X-Factor using Rick Astley in 2008. He effectively tried to RickRoll 2008 X-Factor winner Alexandra Burke, but that year the show proved unstoppable. However, in 2009 it was a different story. Read More
The relationship between brand awareness and revenue has always been a fascinating one, especially so when social participation and the support of charities in a cash-strapped age is the subject of the conversation.
The Charity Social 100 Index is the result of six months of study looking at how charities in the UK are using social media. It sheds some interesting light on how charities are developing as social brands. Read More
If you liked the English National Opera’s recent social media themed viral campaign ‘Can I be Your Friend‘, created by Don’t Panic, which was promoting Nico Muhly’s ‘Two Boys’ at the ENO and went to rack up over 1.3 million views on Youtube, then you will love this one too.
Jolyon Rubinstein is back again and he’s moved on from friends to the ladies…armed with all of advertising’s tricks of seduction on the streets of London. Read More
Yesterday, someone in the office noticed that Ed Miliband was on Google+. Now his team appear to be really going for it as he sends out invites asking for people to join him on Google’s social networking site.
I’m still not paying enough attention to Google+, but this looks like another sign that it is going to be a significant feature of social networking in the next 12 months, but piling on alone isn’t enough if the experience that people like Ed Miliband deliver isn’t authentic and is instead used another channel for publishing press comments. That isn’t social at all. Read More
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