In the early hours of Saturday 24 September a woman and five of her children lost their lives in the most serious house fire in London in over a decade. Following the fire there has been heightened interest from the public about how to prevent fires and stay safe in the home.

In light of that incident the London Fire Brigade today launches a Facebook campaign, Share it, Save a Life where it will post fire safety tips on its Facebook page every day for a week. Read More »

We need a radical rethink in how we develop online communities for brands. The approach we’re taking at the moment isn’t working.

At the moment, most branded community efforts fail. Few attract more than a handful of active participants. Even those that succeed, barely deliver the ROI they promised.

Read More »

This is genius. Who knew that Facebook’s newest feature was originally conceived by the Mad Men of the 1960s? It all makes sense now.

Think of this as a warm up ahead of the next season of Mad Men that won’t be on our screens until 2012.

Read More »

Google is planning to open what is being described as a multimillion-pound technology centre near London’s Silicon Roundabout in East London giving a real boost to the area’s growing community of technology and creative firms.

Google has taken a lease on a seven-floor building that will serve as a home for a range of web and technology start-ups. Read More »

There has been a lot of talk recently about how some brands are disappointed with their level of engagement with users on Facebook. Apparently the number of people ‘liking’ brands seems to be on the wane and those that do like brands seem to have little interest in interacting with them. There are of course some spectacular exceptions, such as Cadbury Crème, Wispa, iTunes , Topshop and New Look to this rule – many of whom are in the fashion space – but it does seem that more and more people are becoming convinced that Facebook is not the magic bullet for brand marketing any more.

So why is this happening? Well firstly, it appears that Facebook users are becoming less aware of brands maybe because there are now so many on Facebook. And secondly that brands aren’t really producing content that inspires their followers. Read More »

With new Forrester research telling us that tablet penetration in the UK is set to rise from less than 5% this year to over 30% in 2015, brands have to sit up and take notice of the tablet and its fertile potential as a marketing tool. But by being at the front end of content production, brands are woefully unaware of the technicalities that need to be taken into account.

And seeing as though these considerations provide the foundations of a tablet-targeted production, they can affect the very nature of the content. So here’s a list of ten techie flags that brands – and their agencies – would do well to be mindful of. Read More »

In the past eleven months Instagram has swelled to nearly ten million users who’ve posted over 150 million pictures on the photo-sharing app. Its popularity has come not from hype, but from a clever app that shares content quickly and beautifully.

The reasons behind Instagram’s success are nearly as numerous as its users! At Rabbit we think that there are four key factors underpinning this meteoric rise:
Read More »

This could turn out to be a very bad move for Spotify as from today the music service insists that all new users MUST have a Facebook account before they can sign up.

Already Twitter and forum users and are voicing their concerns with many saying they will cancel their accounts while others recommend rival services.  Really why would you do this? It has PR disaster written all over it. Read More »

Labour has launched a campaign on Twitter to protect the rights of farm workers ahead of government’s plan to abolish the Agricultural Wages Board, which sets the minimum wage for farm and agricultural workers.

The campaign ‘#BacktheApple’ is spearheaded by an animated YouTube video, created by producer David Puttnam and voiced by Tony Robinson, that highlights the plight of fruit pickers in the UK who could see their wages, already low, fall if the AWB is abolished. Read More »