Obama campaign makes great use of blogs to tell stories
The campaign is blogging some of the reasons why 552,462 people have so far donated in its first three months to raise more than $86m with an average donation of $69.
Rather than simply take their money it is crucial to make people involved in any political campaign (or any other campaign) feel involved as that encourages others to get involved and creates a narrative that others can relate to. This is where social media works so well.
Joe Rospars, Chief Digital Strategist for Obama 2012 says each one of the 552,462 people who made a donation to the campaign has a story about why they did so and the campaign is featuring some of those stories on its blog and on Twitter where it is asking donors who gave this quarter to tweet their story as well using the hashtag #550k.
One of the stories featured this week is a supporter called Peggy who is a real estate secretary in Maine:
“I supported President Obama in the last election, and I don’t believe his work is done,” she explains. “People try to blame him for the economic situation we’re in right now, and I don’t like that. He inherited this. It took us a long time to get to this point, and it will take a while to get out again. Give him a chance to make a difference.”
Peggy offers this advice to anyone considering whether to pitch in and support President Obama’s campaign:
“Do it. You have to help if it’s what you believe in, and we all need to stand up for what we think is right. If you’re thinking about donating, I would tell you to go for it. Be a person of conviction.”
The video below is an update on the Obama for America campaign to date
Hat tip @mcgregormt