Former Oasis guitarist and songwriter Noel Gallagher says celebrities have wrecked Twitter by using it to try and sell to people.

He has a bit of a point. A fair few celebs do like to endorse, but fear not people the singer whose new single ‘AKA… What A Life!’ came out earlier this month (the acoustic version below is excellent) won’t be doing any hawking of his upcoming album in these social media parts as despite his vocal thoughts on the microblogging service he isn’t on Twitter although his brother Liam with 312,000 followers is. Read More »

One of social media’s greatest benefits to brands is the ability to scale up customer engagement for value creation. The most intimate and valuable type of interaction was until recently facilitated mostly by one on one engagements that demanded extensive human resources and expenditures. Now, powered by digital platforms, engagement reaches scale. Engagement via social media has more to offer than recruiting customers and driving sales.

It can help extend the customer life-time by creating loyalty, as well as optimise it by turning customers into advocates and enjoy additional leads and sales. And –finally, but potentially most importantly, engagement through social media can generate insights from customers, which can lead to better products and services. Read More »

Facebook users woke up in the middle of last week to find a slew of new changes when they logged-in to the site.

As with most changes made to the Facebook platform, the initial adjustment period has resulted in a wide range of opinions offered online. This should not be a surprise. With so many noticeable differences, things can quickly become overwhelming not only for users but also for marketers. Read More »

The Obama campaign is making great use of blogs to bring the voice of its supporters to life about why they are supporting the campaign and donating to help get Barack Obama re-elected next year.

The campaign is blogging some of the reasons why 552,462 people have so far donated in its first three months to raise more than $86m with an average donation of $69. Read More »