Seven months ago I reported Google was taking aim and Adobe and IBM with the launch a paid-for enterprise analytics tool, which would compete directly with Omniture and CoreMetrics.
Indications from the web are that this tool will be rolled out later today.
Google already offers a free analytics tool to help create targeted ads and improving website conversion. But it is basic, so companies looking to gain more sophisticated data have turned to enterprise-level tools such as Omniture and CoreMetrics.
With tools such as those commanding up to £10,000 a month, before the additional consultancy and support needed to run them, why wouldn’t Google be looking to move into this space?
Google has been open about its aim to improve its analytics offering but has not announced anything yet.