Everyone loves a good story. Some people read them in linear form, on pages constructed of actual paper (hey! old school!), occasionally raising a mug filled with tea towards their mouths, and making deep, guttural satisfied noises in the back of their throats.

Others consume the narrative piece-by-piece, in mini-snack form, as delicious nuggets of a character-driven plot, each bite-sized chunk squirreled away somewhere inside their phone, laptop, iPad or other carriers of media, until appetite comes calling once again. Read More »

Lord Sugar promised a Twitter first with the arrival of his new book and he delivered it as he staged what was dubbed the world’s first live Twitter book signing to launch ‘The Way I See It: Rants, Revelations and Rules for Life’.

The hashtag trended worldwide in the number one spot over 20 hours; saw around 350,000 tweets with the hashtag #thewayiseeit over the course of 24 hours; and over 2,500 rants directly to Lord Sugar. Read More »

Seven months ago I reported Google was taking aim and Adobe and IBM with the launch a paid-for enterprise analytics tool, which would compete directly with Omniture and CoreMetrics.

Indications from the web are that this tool will be rolled out later today. Read More »

I had a really interesting meeting at Google yesterday afternoon about Google+ and the role it can play for brands. Here were my key take-outs from the meeting. Read More »

With news that Twitter was last week was rolling out its first Promoted Trends campaign in the UK with Sky, following the news earlier in the summer that it planned to roll out Promoted Tweets in users timelines, many have been wondering how much this will all ad up to in terms of revenues?

Well the answer is in according to a report from eMarketer which is projecting that Twitter’s global advertising revenues will treble in 2011 to an estimated $139.5m up from $45m last year. Read More »

Facebook’s F8 conference threw up some interesting updates. While some of these in theory only apply to individuals rather than brand pages, if Facebook follows its usual form, they’ll be introduced to branded pages soon.

The most interesting (in my view) changes that brands should start thinking about sponsored stories and now apps are getting much more social. Read More »