How Facebook’s Frictionless Sharing Will Change Us
Last week Zuckerberg’s near-billion-strong network of pretty much everyone outside China with Internet access gained yet more features including the OpenGraph actions which allow content services such as Spotify, Netflix and the like to broadcast in real-time what you’re doing.
This is known as ‘frictionless sharing’ because you don’t have to consume the content, think “I’m consuming content that my friends might like” and then go through a series of clicks to broadcast the fact. You simply give Facebook access to, let’s say Spotify, and the music you are listening and have listened to will automatically be broadcast on the social network. Zuckerberg encouraged app developers to request full publishing rights from users (does anyone read the ‘Allow app’ pages anyway?) which suggests a vision for the future in which every book or article we read, recipe we follow, video we watch and so on is published without us needing to think about it, which judging by our past form means we’ll forget about it.
We’ll be living our lives in public in a new way. A few years ago with the rise of Facebook and Twitter many pundits commented on how strange it was that people felt compelled to report on what they were having for breakfast and mulled over these newly public lives we were living. We are now entering a new phase which may well go on to characterise what could be called ‘web 3.0′ (if we insist on applying a false versioning system to the internet to satisfy lazy journalism!) in which the constant publishing we have become comfortable with happens automatically and is seamlessly integrated into our lives.
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