Arrington launches Uncrunched as rival to Techcrunch

Last year Techcrunch founder Michael Arrington sold his tech news business to AOL for around $30m, according to reports. Things went a bit rocky and very early on people were wondering how long he would last at AOL as he threw public punches at the media firm while ostensibly employed by it.

The answer was not much longer as Arrington. Earlier this month AOL parted company as this story details: Barry Diller Skewers AOL For Firing Michael Arrington. That was a Techcrunch story, by the way. It was reported everywhere including the New York Times.

The point seems to be that AOL screwed up and ended up parting company with its prize voice in Arrington who has now launched a new site amusingly called uncrunched.com and according to Arrington he will be doing the same thing all over again.

It is like Arriahna Huffington going out and launch the Arrianna Post having taken the many millions from AOL in February. It wouldn’t be good.

Techcrunch even reported on the news that Uncrunched was launching as if to give its old boss a good send off and wish him lunch for his new venture. The story had 40 odd comments while Arrington’s post on this new blog had more than 500. The launch of Uncrunch as others have pointed out is like a torpedo fired at AOL or a middle finger, which ever you prefer.

This could get messy, but Arrington is pretty much a larger than life force in the technology news and blogging business and he is clearly very competitive, which spells trouble for AOL and its $30m investment. This soap opera, live blogged of course, will be interesting to watch.

Anyway here is what Arrington has planned, posted today on his new blog Techcrunch Uncrunch:

“I’m going to do the same thing I’ve been doing since 2005. I’m going to write about startups, and the people who build them, and the people who fund them, and the people who use them. I’m going to break stories and I’m going to write my opinion, and I’m going to write whatever the hell else I feel like in between. If people want to read what I write, yay. If they don’t, I can live with that too.

“This time, though, my eyes are open. I know exactly what I’m walking into, and I know how to play this game.

“Here are the things you can expect from me:

- TRANSPARENCY: I will disclose, as I’ve always done, all financial conflicts of interest (I have lots and lots of those). I’ll also disclose other conflicts of interest, like friendships, when I can. I know a lot of you don’t understand why I can’t disclose all conflicts of interest. The answer is that if I did, not that many people would want to talk to me in the direct, honest way that I prefer. As a reader you must remain aware of the inherent bias in everything you read, and form your own opinions accordingly. Read this post on TechCrunch and the links for more about how I see the world.

“- TRUTH: I always try to find the truth in a situation. That unvarnished, pure nugget of truth at the core of every issue that I write about. Sometimes this takes more than one post, and sometimes I have to go back and correct things I’ve gotten wrong. I’ll continue to do that. For more on this, read my post about process journalism.

“- BIAS: I have lots of it, and I never try to ignore it or hide from it. The main thing to know about me is that I’m a champion of entrepreneurs and the startups they build. They are my rock stars. If in doubt I side with them, and that’s clear from my writing. For more on this, read my pirate post and my thoughts on how government can best help Silicon Valley.

“Ok, now that we’ve got that stuff behind us, let’s do some blogging!”