You probably already knew this, but social media fans can be fickle. A survey by ad agency DDB Paris has found that as many as 40% of Facebook users who like a brand page during a campaign will ditch it immediately afterwards.
The most common reason, according to the DDB and OpinionWay research is, “The brand was no longer of interest to me”, which was cited by almost half of those who unliked a brand.
Other reasons for breaking up with brands on Facebook included too many updates. Getting the level of content right should be part of brand’s mission on Facebook. Far fewer people were worried about brands not publishing often enough. Funny that.