Great presentation at today’s Social Media Marketing & Monitoring conference in London (#smm11) from @JonMorter who was the guy behind getting Rage Against The Machine to Christmas No.1 spot in 2009 and beating the corporate might of X-Factor to the punch.
The SlideShare deck is below and it takes you through what he with agency @big_other did. What’s interesting is that he had tried before to beat the X-Factor using Rick Astley in 2008. He effectively tried to RickRoll 2008 X-Factor winner Alexandra Burke, but that year the show proved unstoppable. However, in 2009 it was a different story. Read More