Great presentation at today’s Social Media Marketing & Monitoring conference in London (#smm11) from @JonMorter who was the guy behind getting Rage Against The Machine to Christmas No.1 spot in 2009 and beating the corporate might of X-Factor to the punch.

The SlideShare deck is below and it takes you through what he with agency @big_other did. What’s interesting is that he had tried before to beat the X-Factor using Rick Astley in 2008. He effectively tried to RickRoll 2008 X-Factor winner Alexandra Burke, but that year the show proved unstoppable. However, in 2009 it was a different story. Read More »

The relationship between brand awareness and revenue has always been a fascinating one, especially so when social participation and the support of charities in a cash-strapped age is the subject of the conversation.

The Charity Social 100 Index is the result of six months of study looking at how charities in the UK are using social media. It sheds some interesting light on how charities are developing as social brands. Read More »