If you liked the English National Opera’s recent social media themed viral campaign ‘Can I be Your Friend‘, created by Don’t Panic, which was promoting Nico Muhly’s ‘Two Boys’ at the ENO and went to rack up over 1.3 million views on Youtube, then you will love this one too.

Jolyon Rubinstein is back again and he’s moved on from friends to the ladies…armed with all of advertising’s tricks of seduction on the streets of London. Read More »

Yesterday, someone in the office noticed that Ed Miliband was on Google+. Now his team appear to be really going for it as he sends out invites asking for people to join him on Google’s social networking site.

I’m still not paying enough attention to Google+, but this looks like another sign that it is going to be a significant feature of social networking in the next 12 months, but piling on alone isn’t enough if the experience that people like Ed Miliband deliver isn’t authentic and is instead used another channel for publishing press comments. That isn’t social at all. Read More »

Big surprise departure today with the news that Ogilvy Group head of social media, Maz Nadjm, who most of know better on Twitter @Mazi, is leaving the agency after almost exactly a year to take an in-house PR role.

No clue word on where he is going yet, but the reason behind his departure is very interesting. He says he is off because has been “spread very thin”, which casts light on many of these heads of social media roles that have been created by a variety of agencies in isolation and without enough support. Read More »

Matt Sutton, CEO of Aktiv Digital, shares his experiences in running a successful social media campaign. Read More »