What’s this? Facebook updates made using third party applications such as Hootsuite are given less exposure than those made via the Facebook client?
Facebook analysts EdgeRank Checker claim just that: ’Using a 3rd party API to update your Facebook Page decreases your likelihood of engagement per fan (on average) by about 80%.’
There are some great figures in this report from Nielsen looking at social media’s growing popularity and how it connects people with just about everything they watch and buy.
It provides insights into how powerful this in?uence is on consumer behaviour both online and off. Interestingly far more people follow brands than follow celebrities. Is that surprising?
Perhaps not at all when you consider that the value of the growing amount of time that consumers spend online, on social networks and blogs, is most visible through the in?uence on their purchase decisions as consumers start to combine a number of different digital experiences before making any choice about a brand. Read More
Don’t you just love mad scientists? They used to be people you only saw on the telly. You know, blokes with lots of wispy, backcombed hair and eyes that looked like they were propped open with matchsticks. They had a perpetual look of wonderment and terror as if they had accidentally attached electric wires not to a Van de Graaf generator, but to their own genitalia instead.
But now every good agency has a mad inventor. Except they’re more clever than mad. And they’re not called mad scientists any more, either, but Creative Technologists (although they’re mad scientists at heart.) Read More
Some interesting research has gone into this infographic from Alterian looking at how three infamous social media driven PR crises to understand the effect a crisis has on a brand’s reputation.
It looks at Nestle, United Airlines and Domino’s and the severity of the public’s reaction to the crisis, the time it took for each brand to return to their pre-crisis standing, and if or how the brand’s reaction to the crisis affected public opinion. Read More
The press Gazette has the story about the launch of the Daily Mail’s entry into comment market with a section, called RightMinds.
Love the name and the fact that it has a big picture of Richard Littlejohn on its homepage. Read More
Social media is here to stay, of that there is no doubt. You only have to look at the phenomenal growth of the Google+ platform in just a few months (now up to around 25m users) to know that.
Some employers are now coming round to understanding that they have a nascent army of budding brand evangelists actively using social networks as part of their daily routine. Employees have the power at their fingertips to share blogs, articles, join in discussions, participate in and even start forums, upload images or encourage participation in online or offline events. They ‘like’ and ‘share’ stuff all the time. Read More
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