The guide to measuring the results of your social media strategy [infographic]
A great infographic from elisaDBI offering a guide to tracking social media as part of your online marketing mix.
The ROI is always a hot topic and one of the key questions marketers are are asking before giving the go ahead for campaigns. Some of the topline numbers are surprising. For instacne 50% of companies are unsure of the value of being on LinkedIn and 53% are unsure of the Twitter’s ROI. This gives a step by step guide beginning with defining the key performance indicators (KPIs should be measureable) through to checking your strategy.