This is our London – social media shows itself as force of good in riot clean-up
An amazing story is emerging over the last couple of days as communities across the UK come together via social media to organise to clean-up after the rioting and looting. Not just in London and not just one group, but numerous ones demonstrating clearly what a force for good social media can be.
That is all in stark contrast to the coverage social media received in the first couple of days as social media took a battering on TV and in the press. Newspapers and websites were pinning the blame on social media networks like Twitter and Facebook and BlackBerry’s Messenger app. The accusation was that these free social networks were being used to organise and fuel the violence.
While there was undoubtedly some truth to that accusation the same was also true of all media. True of television with its pictures of rioters displaying bravado, and a complete lack of fear in the of face of police lines, and the front page newspaper pictures of young men in hoodies, their faces covered with bandanas, standing tall on the streets of London as if they owned them. Those images created poster boys out of looting criminals.
However, yesterday something else began to emerge. The community struck back and began to organise, chiefly through Twitter, but using blogs and websites as well. It echoed in a larger way what had happened after the riots in Vancouver in June.
Early yesterday the hashtab #riotcleanup began appearing and it spread like wildfire, and it wasn’t just a bunch of tweets, it resulted in concrete action as people came together to organise a clean-up of the streets of London that had been affected by several days of violent public disorder.
As Graham Lineham (@Glinner), writer of Father Ted tweeted: “if the Big Society exists in things like #riotcleanup, remember that Cameron didn’t give us it, the internet did”.
It showed very clearly that there were two faces to social networks and the second was far stronger than the first. The hashtag #riotcleanup quickly became the UK’s number one Twitter trend and more than 86,000 have since begun following the @riotcleanup Twitter account.
First they came to Hackney. They came with brooms, dustpans and brushes and rubbish sacks. They came to Camden
and Clapham producing one of the most positive images of the last trouble days in London as dozens who had turned up to help raised their brooms in the air in a united show of defiance and community.
The number of people brought together by #riotcleanup in Clapham started at around 50 in the morning, but the numbers kept growing as more were alerted to what was going on. By midday there were a couple of hundred people as the community pulled together.
And it did pull together as cups of tea were made and handed out. Another great and widely shared picture yesterday showed Philippa Morgan-Walker and her husband, Jonny Walker, making tea for the police in Camden some of whom had been on duty for more than 30 hours.
In Battersea they turned up wearing T-shirts carrying the slogan “GOD LOVES BATTERSEA”. In Haringey, the borough Tottenhman is in, the local hyperlocal site @harringayonline was marshalling efforts and tweeting about initiatives such as the establishment of the Haringey Community Assistance Centre to help residents affected.
One of the organisers, @riotcleanup, wrote: “If they do this again. We do this again tomorrow. Solidarity for our communities. Show them they cannot win.”
The idea was so simple, bring communities together and organise through social media. There was no baseball field to build, but it really was a case of tell them and they will come.
It wasn’t just happening on Twitter large groups were quickly forming on Facebook. The Post riot clean-up: let’s help London group has swelled to more than 18,000 members as clean-up dates were posted.
This is our London
The digital ad agency Dare created this little project as it yesterday morning wondered what it could do with the skills it had in the building, to give a bit back to London in such a difficult time.
Eight hours later, it launched This is our London which has aggregated some of the positive ways in which Londoners are pulling together in the face of the destruction and violence of the last few days. It features images that it is sourcing and regularly adding, and pulls in tweets by the public using a raft of hash tags such as #riotscleanup and #lovelondon. There are some great shots there.
And it isn’t just in London. As the trouble hit Manchester and the Midlands last night then this morning we have seen a similar outbreak of community on Twitter echoing the activity seen in London yesterday.
In Wolverhampton there is @riotcleanupWolv organising, which posted earlier: “Going to help the individual shops that need our help. Great spirit Wolverhampton. Well done all Wulfrunians!!”. While in Salford and Manchester #salfordriotcleanup is underway.
The spontaneous way that it started, spread and resulted in real action is a testament to the positive power that social networks can play in our lives and the wider world.
We saw that in different ways after the earthquake in Japan and we saw it again in a different light as people used it to help organise change in Egypt and Tunisia and fuel the Arab Spring.
The number of ways we have now seen social media as a force for good far outweighs the examples of where it has been used in a negative or criminal way. I’m pretty sure we will see that good again.
As a footnote, the image that many now remember from the Vancouver riots was not the violence itself but the kiss that spread around the world. Brooms aren’t quite as fetching, but they are just as powerful.


All Comments
@Glinner isn’t just “a tweeter” it’s Graham Lineham, writer of Father Ted, The IT Crowd etc…
@andrewblakely I hang my head in shame for not delving into that. I will amend. Thanks for pointing out. cheers
The link to This is our London isn’t working.
We appreciate that Social media also taking an active role in the restoration attempts as hundreds of volunteers rally to literally clean up the streets. Related article I read: Londoners gather for riot cleanup effort .Open communication for a good cause.
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