Foursquare: more developments
Foursquare is the latest social network to look towards businesses to monetize its website, with a report in the New York Post saying it is planning to start charging registered merchants.
The newspaper interviewed Foursquare co-founder Naveen Selvadurai, who said: “[The check-in] comes back to me in forms of recommendations. It goes back to [users] in interesting ways.”
If you want to know how important social media is becoming in politics, particularly in the US as a presidential election looms and debt battle has raged, you only have to look at the battle being fought in social media.
The White House took its debt battle to Twitter and now presidential candidate and former House speaker, Newt Gingrich, has been accused of adding hundreds of thousands of fake Twitter followers to his account to give him a whopping 1.3 million followers. Read More
Twitter has more than tripled the number of tweets it sends per day in the last year rising from 65 million to over 200 million. The leap comes as it completes an $800m investment package, valuing it at $8bn, and in a year it became one of the channels of the Arab Spring. It has also continued expand the number of languages it is available in and today has added Dutch and Indonesian to bring it to 11. Read More
Twitter and Facebook are free to join, but have a look at this interesting infographic that estimates organisations could spend as much as $210k (based on US salaries) running their supposedly free social media accounts.
This figure does include some dedicated web and mobile site build costs, which might already be in place. But even so, it’s a sizeable investment for any SME. Read More
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