The September rumour sparked a wave of blog posts and seemed to be largely based on what an AT&T employee had said regarding holidays being cancelled for the last two weeks of September due to an “event blackout”. Read More
Daily Archives: 1 August, 2011
Are Generation X’s class of marketing directors to blame for businesses failing to get social media?
Interesting piece on the Telegraph website today from Alexis Dormandy, who runs something called LoveThis.com, who argues that despite all the evidence that social media works businesses still don’t get it.
He blames Generation X market marketing directors, those 40 year olds, now running the marketing show for failing the big businesses they work for in pushing through social media adoption. He says they have the wrong skills. I’m pretty sure he’s wrong. Read More