Monthly Archives: July 2011
How airlines across the world are dedicating resources to social media [Infographic]
Airlines and social media it is such a natural fit, but how well are they really doing? This infographic and accompanying video give a really good take on what’s really going on. It gives an idea of how the number of fans/followers and how that translates into actual reach.
It also shows the different kinds or resource that airlines are putting into social media. For instance KLM has 23 social media staff, JetBlue has 34 and Virgin America only two. That surely has to translate into service.
Facebook advertising cost-per-clicks increases by 22%
Interesting research from Efficient Frontier saying that the cost-per-click of Facebook advertising increased by 22% in the second quarter of 2011.
It is also saying that the rising budgets for Facebook advertising and marketing spend is coming is mostly coming from offline media such as TV and print and that the average post by a brand on the social network attracts around 100 comments. Read More
How different age groups interact across the social web [infographic]
Good infographic here from online community moderation firm Community 102 that looks at how different age groups interact online across the social web.
There might be some surprise to find out that the most active social media age range is 35-44 year olds (25%) in comparison to 9% of 18-24 year olds. Read More
Huffington Post launches two more sites with celebrity and culture
There’s no stopping the Huffington Post. Following its launch in the UK last week AOL has today unveiled two more sites.
It has launched a new celebrity site (HuffPost Celebrity) and a culture site (HuffPost Culture). Read More
Twitter has registered over one million apps – five examples
This says today that it has now registered a whopping one million applications, built by more than 750,000 developers around the world.
This is up from 150,000 apps just a year ago with a new app being registered every 1.5 seconds. Read More
Twitter could be the big loser to Google+ as Google looks for marketing partners
As we hear today that Google is to launch a business version of Google+ for brands, and is asking brands to hold off using the consumer version to create profiles, there’s also interesting blog post speculation that it will be Twitter and not Facebook that will be the biggest loser.
Steve Rubel agues that social media networks come from one of two lineages: either teens and twenty-somethings or geeks. Whatever happens they only catch on with one group and he says that is starting to happen with Google+. Read More
Twitter testing a new ‘Directory’ tab, to make it easy to find people to follow
It is being reported that Twitter is launching new Directory tab to make it easier to find search and people, which is something that Twitter really needs to help users find good people to follow.
Is the Notw the first great newspaper casualty of the Twitter age?
Is the News of the World the first great newspaper casualty of the Twitter age? It is something that someone said last night and I’m pretty sure there is something in it.
While there are true direct casualties of the digital age, those papers and magazines killed off by falling circulation and falling revenues, that wasn’t true of the NotW, but gone it has all the same. Read More
Foursquare now has more than 500,000 businesses signed up
Foursquare: 500,000-plus businesses on board
As we know, geo-location social network Foursquare is operating in an increasingly tough market, with competition on two fronts: rival check-in sites like Facebook Places, and the increasingly popular coupon companies like Groupon.
Nonetheless, a fortnight after it revealed it had 10 million members, it has said that it has more than 500,000 merchants signed up – the companies that do special offers for people checking in or for people with ‘Mayor’ status (meaning they’ve checked in the most) and so on.
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