Monthly Archives: July 2011
What is Microsoft doing about social media?
If your Google+ feed is anything like mine, it’s mainly got people … uh, googleplussing variations of the line ‘so what’s THIS social network for then?’
Social media fatigue might be setting in but Microsoft is, nonetheless, looking at how it can crack the latest tech company must-have. Read More
Rapid rise in FTSE-100 firms using Twitter – more than half now using it
It’s pretty obvious that if you’re looking after one of those fun, youthful brands, you’d be pretty stupid not to have some kind of presence on Facebook and Twitter. But it’s less obvious what place social media has for ‘serious’ brands – especially listed companies that are bound by stock exchange regulations and therefore limited in when and how they disseminate news.
Nonetheless, a new piece of research by The Group says that over the past six months, there has been a rapid rise in the number of companies in the FTSE 100 signing up to Facebook and Twitter. In fact, 38% of FTSE-100 companies are now on Facebook, compared with 25% at the beginning of the year.
Why people share online – NYT publishes research on the ‘Psychology of Sharing’
The New York Times has published a study on “The Psychology of Sharing,” which looks at the motivations for why people share online.
It claims that while there has been much discussion of social media, and how people share, it says “The Psychology of Sharing” is the first of its kind to examine why people share. It says the study provides insights to help marketers align their content-sharing strategies with the reasons people share online. Read More
Why China is different – what the Chinese tweet about
Some interesting research from HP taking a look at social media in China and how the 140m users of Chinese microblogging Sina Weibo and how they use the service.
What is very clear is that the Chinese do not tweet or use Sina Weibo in the same we use Twitter in the UK or US it is much more entertainment base in terms of what gets shared. Read More
Women’s World Cup Final sets Twitter record – more popular than bin Laden
Have you been watching any of this? With no England featuring it hasn’t been that high priority in the UK as the hacking scandal runs its course, but the Women’s World Cup Final has been big news elsewhere.
It grabbed four of the ten Twitter Top Trends, including players Alex Morgan and Abby Wambach (left) and has according to Twitter managed to break new Twitter records. Read More
BBC social media usage guidelines advise employees ‘don’t do anything stupid’
I once claimed that all self-help books could be scrapped and replaced with a piece of paper saying ‘be sensible’. So I enjoyed the fact that the BBC’s social media guidelines have gone for a similar approach, exhorting staff members to refrain from ‘doing anything stupid’.
If you’re running any kind of a corporate account, it might well be worth checking out the BBC’s guidelines on how Twitter and Facebook feeds for programmes or genres are carried out.
The 14 most insane search suggestions ever seen on Google
I have just been sent this and I have to share. It is insanely funny. Some people should not have access to the internet. They will literally type anything into Google. Just check out these gems. Have you typed any of these? Come on, own up.
I particularly laughed (a lot) at the one “how come when I talk to girls on Facebook they don’t answer me back”. I know the answer to this one. It is because your picture makes you look like you should be behind bars (and might well be). Read More
What will happen when news breaks first on Google+ (literally minutes before Twitter)?
An amusing take on Google+ from Rocketboom. The part about the dire consequences for Twitter if news breaks breaks first on Google+ (minutes before) it breaks on Twitter, is particularly amusing: “So today Twitter is the defacto place to go get real-time updates on what just happened, what will happen when it happens on Google+ first?” Read More
Status update: ‘wish you were here’, British holiday makers unable to turn off social networks
Some research from ebookers.com arrives revealing the rise of the social network postcard as half of British holidaymakers admit to logging on while on holiday.
Of those Londoners are the worse. With 53% logging on while on holiday, which explains why I have sand in my Blackberry. Read More



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