Facebook Business: step-by-step guide

Just as Google is working on a dedicated business product for Google+, Facebook has revealed a dedicated site for businesses, highlighting all the reasons that they should be on Facebook.

All the elements that businesses might want to use on Facebook can be found from a dedicated URL, facebook.com/business, which takes users step by step through the various services available once you’ve set up a page for a brand or a business.

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You can’t go anywhere or do anything at the moment without a brand compelling you to go to their Facebook page and click Like. But do brands really need to acquire vast numbers of Facebook fans? What’s the point? And perhaps more pertinently in today’s ROI-obsessed world, can we attribute a meaningful value of enticing someone to click the magical ‘thumbs-up’?

Group buying platform, ChompOn, did some research earlier in the year which placed the value of a Facebook Like at $8 based on ‘immediate next sales’. A Facebook Share was similarly valued at $14. However, it admitted that the true value would be higher because of long-term loyalty, and that there was no way to be certain that the sale was a direct result of the Facebook Like unless there was an ecommerce channel within Facebook. Read More »

Was it just the other day we were reading that Google+ had 10 million members? Well that figure has now jumped to 20 million and here’s a nice infographic from UK digital agency Freestyle Interactive that illustrates how it has grown.

And the the man with the most followers? Yes that is still Mark Zuckerberg who is bar far and away the most followed with Larry Page 140,000 behind. Read More »

Business Insider is reporting that Google is interested in buying Hulu after it was put up for sale last month by owners Disney, News Corporation, Comcast, and Providence Equity Partners.

YouTube is the latest buyer to emerge after Hulu was approached by Yahoo! just before it was being put on the block. Read More »