Microsoft has shot itself in the foot (again) on Twitter, by rushing to offer Amy Winehouse fans the chance to download her music from Microsoft as they mourn her passing.
The @tweetbox360 Twitter account, which is run by the Microsoft UK PR team, tweeted this morning: “Remember Amy Winehouse by downloading the ground-breaking ‘Back to Black’ over at Zune”. Read More
Very interesting presentation from venture capital investor Roger McName, of Elevation Partners, which was an early Facebook investor. He covers a lot of ground, but his thoughts on social media are very interesting. His basic message is simple: social is over.
He also says Google’s dominance is over because it lacks prominence on mobile connected devices.
Back in March, I wrote this piece looking at the ownership issues around Twitter profiles used for professional purposes. I noted that sensible consensus seemed to be that a personal feed (with no inclusion of a company or brand name) is owned entirely by the individual behind it, whilst a corporate feed (with no inclusion of an employee name) is owned entirely by the organisation to which it makes reference.
However, the post raised the issue of Twitter profiles that combine both employee and employer names. At the time, I mentioned that the account of the BBC’s Chief Political Correspondent, Laura Kuenssberg, was the perfect example of this – @BBCLauraK. What would happen, I asked, if she left the BBC for a rival media outlet? Would the BBC keep her Twitter account and reassign to her successor, or would she be permitted to take it with her? Read More
Forecast: announce your plans for the day
We all know about social media, but how about socializing media? For example, a smartphone app that exists purely to help you see your friends?
Foursquare has launched one. It’s called Forecast, and it’s a very simple idea. You let Forecast know your likely movements later in the day and it lets your friends know. Then presumably, if they’re going to be around, at a loose end and wanting to catch up, they can get in touch.
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