Nice idea. Hopefully we’ll see more of this in the UK. Reuters reports on six Republican White House hopefuls who took part in the first presidential debate on Twitter.
The event gave those taking part the opportunity to raise their profile and build their social media following. Read More
Google+: people not spending as long on it as Facebook
We know lots of people have joined Google+ – ten million, according to the most recent official figures, probably almost double that according to various estimates – but how much are they using it?
According to Experian Hitwise, a lot less than Facebook. Users are spending almost four times as long on Facebook compared to Google+.
Content platforms evolve, splitting and dissipating audiences as they do. This has been happening in the UK ever since William Caxton’s printing press put the town crier out of work. Fast forward to Channel 4 competing against ITV for advertisers in 1982; the rise of 24-hour news channels; then the competition from digital TV, web; and today from mobile.
Digital technology sped up the process so fundamentally — allowing ad networks to offer ever-cheaper inventory from proliferating aggregators, leading to ‘low-rent’ click-throughs. These make the media buyer look good by driving down the cost per click. Read More
It is being reported that Twitter is close to finalising an $800m funding deal with as much as half of the cash being used to cash out current investors and some staff. The latest round of funding pushes Twitter’s value to $8bn, which is more than double the $3.7bn it was valued at in December.
The new round of funding comes as Twitter axes a number of product staff. Four staff are parting company with Twitter signalling the new broom of Jack Dorsey whose return to the company is as part of an effort to shake it up and get it focused on growth and product development. Read More
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