Global Radio creative duo, Charlie Rees and Kevin Price, has won the first Aerial award for radio creativity since the Aerials returned as a monthly competition, with an ad for Kent Fire & Rescue. […]

Sage by Heston Blumenthal, a new range of appliances from the celebrity chef, has appointed MBA to handle its UK advertising account. […]

Comparethemarket.com is holding a pitch for its CRM business, currently held by Havas EHS, in the second review of its creative roster this year. […]

The Department for Transport is looking for an advertising agency to continue its Think! road-safety campaign, ending a decades-long relationship with Leo Burnett, in the first major brief issued to the Government's new creative framework. […]

Diageo is looking to expand its roster with a search for an advertising agency to handle its vodka brand Cîroc. […]

Despite predictions of the demise of email, figures from the Radicati Group show that there were around 2.1 billion emails users in 2012, with the number set to grow beyond 2.8 billion in the next four years. Read more » […]

Marissa Mayer certainly knew what was coming when Yahoo announced its $1.1bn (£723m / 857m euros) purchase of blogging platform Tumblr earlier this week. Rather than waiting for the critics to pounce, she issued a rather succinct, clear and highly quotable message proactively: “we promise not to screw it up”. Read more » […]

And I’m certainly no Tom Cruise. Before I explain this issue it’s important to understand that a website is like the human body. Your health is not only based on your current routines (eating, exercise, etc.) but lifestyle choices you’ve made previously. If you stop smoking today you’ll still have a higher chance of getting heart disease for many years to co […]

Electronic Arts has been named the number one brand in the Social Brands 100. EA won for its ‘Battlefield 3′ first-person shooter game and beat American Airlines, Innocent, Argos and Tesco, who all made the top 10. Read more » […]

Who do you trust more to recommend a product to you, someone within your social circle, or the person paid to market the product? It’s not a hard question to answer, and that’s why recruiting third-party brand advocates is one of the hottest topics in marketing right now. Read more » […]

Twitter has announced an addition to its Twitter Cards today to allow marketers to generate leads and drive purchases and all within the space of a tweet. It is a significant move that brings the ability for Twitter users to easily leave their contact details within expanded tweets, called the Lead Generation Card,  to express interest in what a brand is off […]

Many businesses try and engage user and demonstrate their expertise via running chats over Twitter. These are on a chosen topic, and curated and followed by a pre-assigned #hashtag. Twitter chats can be a  very useful way of networking and community building for those involved, however they are also easy to miss. While you can read the conversation back, thi […]

Interesting research here from the research from the Pew Research Center points to how Twitter isn’t perceived by some teens as a social network in the same way as Facebook or LinkedIn. Read more » […]

There are three ways to look at Yahoo’s $1.1bn acquisition of photo-blogging service Tumblr.  You can view it as a considered strategic move to evolve Yahoo and give it a slice of social media. Read more » […]

For anyone who grew up during the 70’s and 80’s, the continued digital revolution is staggering to behold. Each new development brings us more wonderful experiences, with amazing freedom, at a hitherto unimaginable speed. But for the next generation, my 12 year old daughter included, nothing has changed. Read more » […]