This article comes with two caveats:
1. Google+ is still very new and immature. Many people, myself included are trying things out, seeing what works and doesn’t. Therefore my thoughts are based on where we are today. Tomorrow might be different.
2. The importance of Google+ is a whole lot more than just a new CRM system. This article focuses on one little part of Google+.
So.. Read More
I blogged last month that Twitter was planning to introduce Promoted Tweets into the timelines of users and today it has given details on its plans as it begins to test the new ads.
While there were fears that it might be intrusive this doesn’t appear to be the case. However instant user reaction has been quite negative (see tweets below). Read More
This will go down as one of the world’s biggest hacks. A South Korea social networking site, Cyworld, has had the account details of 35 million users stolen — that is almost two thirds of the South Korean population.
The site was hit along with the Nate portal, both run by SK Telecom, in an attack being blame on Chinese hackers. Read More
Domino's: your name - and feedback - in lights
Social media is making customer feedback a lot more public, but pizza delivery chain Domino’s is taking this to a new extreme in a US campaign running for the next month.
To promote its ‘tracking’ service – where hungry, housebound customers can see exactly what stage their pizza order is at, right down to the name of the person making it – Domino’s has hired a piece of Times Square’s famous advertising hoardings and is live-streaming customer feedback.
The politically correct police at Facebook have been out and about and committing crimes against culture. The Hollywood Reporter reports that the social networking site banned the cover of the band’s seminal 1991 album ‘Nevermind’…before changing its mind back again.
Facebook pulled the cover, which features a naked baby boy floating in a swimming pool, decided that it violated its Terms of Use after the image was upload to celebrate the album’s 20th anniversary. Read More
How useful will this be (for Londoners)? Google is finally bringin public transport directions for London within Google Maps.
It is making public transport directions, including the Underground, bus, tram and Docklands Light Railway, available on Google Maps and Google Maps for mobile, so you always have access to a trip planner.
Read More
Very interesting move from regional newspaper publisher Johnston Press it has hired the BBC’s former head of digital, Ashley Highfield, as its chief executive.
Highfield is someone who has digital running all the way through his DNA and his arrival could mean a significant shake-up for the regional newspaper firm, which publishes the Scotsman, the Yorkshire Post as well as weeklies such as the Falkirk Herald. Read More
Facebook Business: step-by-step guide
Just as Google is working on a dedicated business product for Google+, Facebook has revealed a dedicated site for businesses, highlighting all the reasons that they should be on Facebook.
All the elements that businesses might want to use on Facebook can be found from a dedicated URL, facebook.com/business, which takes users step by step through the various services available once you’ve set up a page for a brand or a business.
You can’t go anywhere or do anything at the moment without a brand compelling you to go to their Facebook page and click Like. But do brands really need to acquire vast numbers of Facebook fans? What’s the point? And perhaps more pertinently in today’s ROI-obsessed world, can we attribute a meaningful value of enticing someone to click the magical ‘thumbs-up’?
Group buying platform, ChompOn, did some research earlier in the year which placed the value of a Facebook Like at $8 based on ‘immediate next sales’. A Facebook Share was similarly valued at $14. However, it admitted that the true value would be higher because of long-term loyalty, and that there was no way to be certain that the sale was a direct result of the Facebook Like unless there was an ecommerce channel within Facebook. Read More
Was it just the other day we were reading that Google+ had 10 million members? Well that figure has now jumped to 20 million and here’s a nice infographic from UK digital agency Freestyle Interactive that illustrates how it has grown.
And the the man with the most followers? Yes that is still Mark Zuckerberg who is bar far and away the most followed with Larry Page 140,000 behind. Read More
Most commented