Online advertising compares poorly in relation to paid-for and traditional media according to a recent  published Advertising Association report.

It also fires a worrying warning shot across the bows of those marketers seeking to focus their efforts extensively on social media. It claims that there are vast chunks of consumers who never use Facebook or Twitter and while those who do use social media represent a large audience – are they the right audience? Read More »

As we wrote back in April the MailOnline has speeded by the Huffington Post to become the world’s second largest digital ‘newspaper (The anatomy of a Daily Mail homepage).

Associated Newspapers did this partly by taking Huffpo’s clothes and by ensuring that the MailOnline bears little relation to its printed counterpart. Just take a look at today’s two covers. They are worlds apart. Read More »

Do people like receiving offers on their mobile phones? And what kind of offers should mobile phone companies make? This great infographic from Upstream provides some of those answers. Enjoy. Read More »

Last week, I was in the Big Apple for the #OMMASocial event and caught a fab presentation on video marketing by Amanda Farrell from Unruly Media.

Take note presenters: if you know bloggers are in going to be in the room, a numbered “tip” approach in your session makes great content to share as people are either new to the subject and want to learn, or they’re experienced and need to validate their own approach.

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Search engine optimisation is about more than just bunging a few keywords in your blog and hoping for the best (although blogs are important). There are a number of clever strategies you an employ to make sure that your whole website’s content is optimised for the search engines.
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Procter & Gamble has launched six new Facebook stores for its  Tide, Gillette, Olay, Gain, CoverGirl, Luvs and Febreze brands.

It follows the launch of a pilot store last year selling a mix of 29 P&G products, which it did in association with Amazon. Interesting move, but you have to wonder why it hasn’t tweaked its offer on Facebook to have some point of difference for fans. Read More »

Facebook has hired some political muscle in the shape of Joe Lockhart, a former White House press secretary for Bill Clinton, to boost its lobbying efforts on Capitol Hill as it faces scrutiny over privacy issues.

Lockhart will head up Facebook’s  policy, international and corporate communications efforts and take on the role of vice-president of communications. Read More »

Recently, I had lunch with the editor of a marketing publication for a discussion about the state of public relations. After exchanging some pleasantries, I asked whether she felt public relations and marketing professionals were comfortable with social media, or at least getting comfortable.

Her response took me by surprise: not even close. Read More »

Michael Arrington has reported that Google have just acquired publisher ad optimisation platform Admeld over at TechCrunch. Whilst AdExchanger.com are reporting that AdMeld have confirmed no deal has taken place so far, the rumours certainly suggest an acquisition may be about to happen. If true, this would give Google access to solutions that operate throughout the whole supply chain for display advertising.

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Since moving to the west coast of America two months ago, the levels of engagement I get on Twitter have dropped massively.

Why would that happen when I have followers based on the west coast and where I now live in Seattle?

Answer: I’ve not actually met many of them in person.

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