Glastonbury by social media numbers – Beyonce rules as Orange made itself heard

by Polly Becker, posted on 28 June, 2011 at 2:09 pm, filed under Social Networking and tagged . Bookmark the permalink. Follow any comments here with the RSS feed for this post.

BrandWatch has put out some a round-up of the Glastonbury social buzz where mentions of Beyonce outstripped any other artist by miles followed by Cold Play. Yes Chris Martin is right there behind Mrs Jay Z who rocked that muddy slice of Somerset.

Overall, the social media monitoring firm tracked 169,000 Glastonbury mentions, with a whopping 56,000 coming between Monday and Friday lunchtime before a chord had even been played.

The top five from Glastonbury 2011

  • 1. The highest number of mentions of Glastonbury was during Beyonce’s set on Sunday night which peaked at 39294k compared to around 20k during Coldplay’s Friday night set
  • 2. The only brand name mentioned with any significance was for Orange with their sound charge t-shirts and their Glasto app
  • 3. Another highlight in the wordcloud was Kate Moss who was turned away from the ‘secret’ Pulp gig
  • 4. Mud was also mentioned 3602 times. It is Glastonbury although the mud was mentioned more (I’m guessing!) by people not there and enjoying the schadenfreude.
  • 5. Positive sentiment for the festival grew stronger throughout according to Brandwatch’s tracking. Overall it was 47% positive 3% negative and 50% neutral (usually people passing around news)

Artists              Mentions
1. Beyonce     19969
2. Coldplay     12658
3. U2     12242
4. Radiohead     3682
5. Morrissey     3352
6. Elbow     3013
7. Mumford & Sons     2920
8. BB King     2105
9. Biffy Clyro     1889
10. Chemical Brothers     1701
11. Wu Tang     1496
12. Primal Scream     1482
13. Tinie Temper     1283
14. Paul Simon     1163
15. Pendulum     936
16. Plan B     881
17. Fleet Foxes     822
18. Jessie J     789
19. Vaccines     505
20. Paolo Nutini     483
21. The Wombats     326
22. Friendly Fires     319
23. The Streets     288
24. Example     285
25. Rumer     262
26. Kaiser Chiefs     224
27. War paint     216
28. Noah and the Whale     202
29. Jimmy Eat World     183
30. Laura Marling     176
31. Queens of the Stoneage     139
32. The Kills     126
33. Bright Eyes     122
34. Horrors     108
35. Hurts     95
36. Glasvegas     87
37. White Lies     77
38. Bombay Bicycle     67
39. Eels     66
40. DJ Shadow