Oh Twitter how you’ve grown. It is being reported that Twitter has passed the 300 million registered account mark.
Although what this means in reality is unclear as having hundreds of millions of registered accounts is not the same as having hundreds of millions of people tweeting. Read More
As crowdsourcing becomes woven into the marketing strategies of more and more major brands, let’s look at a few ways it is been used recently as a means of creating new content, products and branding, while reinforcing brand values and increasing customer engagement. Read More
As Twitter pushes ahead with efforts to grow its revenues with a number of advertising based services reports suggest that the response some advertisers are getting from the likes of Promoted Tweets is poor.
If true this would cast a shadow over Twitter’s future ability to make money off the back of tweets. Read More
LinkedIn will begin trading on the New York Stock Exchange on Thursday with shares priced between $33 and $35 giving it an upper valuation of $3.3bn as it seeks to raise more than $270m.
We’ve heard the hype about investors wanting a slice of social networking firms so it will be interesting to see if this becomes reality for LinkedIn, which is being valued at nearly 200 times last year’s earnings of $15.4m. Read More
Ben Grubb: tech journalist arrested and released
An Australian technology journalist was arrested by the Queensland police yesterday and had is iPad seized after writing a report on a presentation given by someone else at a conference looking at security.
Ben Grubb, deputy technology editor at the Sydney Morning Herald, has since been released although it seems that, at the time of writing, the police still have his iPad.
In the world of consumer goods few brands have the luxury of selling their products through their own retail network. In most cases, a product on the shelf of a real world store has to sell itself at the final point of purchase. It is alone and naked, unable to rely on the back up of trained and unbiased sales staff.
Sixty five percent of European adults research a considered purchase online, (Servicing The Multichannel Buyer In Europe, Forrester 2010), but as a recent GFK study showed, even in the age of the web, 70% of purchase decisions are still made at the point of purchase. In only 30% of cases do customers buy the brand of product that they had initially set out to. Read More
A great infographic here that that reveals some interesting data about the demographics of the various social media channels.
Some good statistics and insights here with the UK having the third largest number of users on Facebook and LinkedIn. Read More
Most journalists view the term “brand journalism” with scepticism, but it is nevertheless appropriate as the content that companies impart to their corporate “audience” must be entertaining, relevant and current. While most corporate “users” do not expect this type of communication to suddenly become subject to the same independent principles as many journalists might expect, they do insist on transparency. Read More
A woman who while on a Delta flight from New York to Palm Beach was able to photo the take off of the final flight of the space shuttle Endeavour has become an overnight star on Twitter.
Stefanie Gordon shot a couple of pics and a short slice of video on her iPhone and then tweeted the results to her followers when she landed. Read More
Okay, so first we had a man in Egypt naming his newborn daughter “Facebook” during the Arab Spring and now it looks like this trend has leaked across the border.
A couple in Israel have named their baby girl ”Like’ after being inspired by Facebook and apparently rejecting alternatives Noa, Maya and Tamar, which are the most popular for girls in Israel. Read More
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