Twitter’s been touted as everything from a micro blogging site to an instant news service, but there’s one use still being put to the test – could Twitter gain you your dream job?

I’ve reached the final six of a gruelling nationwide job search, to become the UK’s Ambassador for Meerkovo, the village that’s home to the comparethemeerkat.com founder, Aleksandr Orlov. Our final challenge: to win our position by running a social media campaign. Read More »

First off, I’m sure you have already worked out, that Faceook is not funded by the CIA, and instead the headline refers to a very funny Onion TV story where it reveals the CIA is to get a boost to its Facebook surveillance programme.

The segment also outs Mark Zuckerberg as a CIA agent and director of the CIA’s Facebook programme, which was first conceived as part of the US government’s Patriot Act. Read More »

Mentions of The Sunday Herald have understandably soared since it decided to partially identify a Premiership footballer alleged to have taken out a media injunction over an affair with former Big Brother contestant Imogen Thomas.

However, according to a Brandwatch search a sports blog called the Daily Sport Betting Blog revealed the identity of the player on April 14. Read More »

Let’s face it: most PRs probably don’t have a grasp on search engine optimisation. They might have heard of the term and may know a little bit about Google’s Keyword Tool and on-page optimisation, but how many PR firms could actually hold their hand up and say that they could offer a full SEO programme beyond just content creation?

By this I mean website re-architecture, link building, keyword position tracking and all those other things that help organisations compete effectively on search engines? Read More »

Some people say that a lot of traditional advertising agencies don’t get social media and really all they want to do is shoot TV ads.

The San Francisco based Goodby, Silverstein is clearly having fun with this idea as it launches onto Twitter…and makes a video about the experience. Read More »

I know he isn’t really a Twitter Tsar and that he will do much more, but it is more catchy than his actual title. Mike Bracken is the lucky man who will take on the £142,000 role with the official title of executive Director of Digital.

He joins from Guardian News & Media, where he is director of digital development, and is responsible for all consumer facing technology services and applications across the Guardian, Observer and Guardian.co.uk. Read More »

Does Twitter make you stupid? Its a good question being asked this week by the executive editor of The New York Times Bill Keller in a very good piece talking about what social media does to us. He is concerned with the nature of social media relationships and wonders whether “Facebook friendships and Twitter chatter” is displacing real rapport and real conversation”.

I’d been thinking about this yesterday as I watched two separate Twitter spats unfold. One revolved around Jeff Jarvis and the #BBCSMS conference and the other was a political Twitter mini-row involving  a few high profile bloggers who were really going at it. Read More »

When it comes to advertising, Facebook has often been compared to Google, with both being PPC advertising opportunities. In both, you bid on certain targeting perimeters and compete against other advertisers to get your advert seen by people and then convert these clicks into a positive ROI.

Even though these two advertising platforms have, in my mind always been completely different, the comparisons have always been made. With its latest ad product release, Facebook is changing the landscape and putting a firmer distinction between the two platforms making them no longer comparable. Read More »

Delivery has always been the slow moving downfall of online retail; you’ve done weeks of research and the big day comes to finally buy your item online, only to find you have to wait five days for delivery.

But now, with the arrival of companies like Shutl, which connects with retailers to offer online customers same-day delivery service, shoppers have a choice: they can either wait five days or they can chose to pay a little extra and have their purchase delivered within an hour. Read More »

Facebook can be an amazing way for brands to engage with their customers – but you need to think about why you’re using it before you commit resource to it. Read More »