In the age of digital communication, blogging is one of the most useful and dynamic tools available to businesses. It can be used to generate interest in new products and services, to entice prospective customers to your website, and to create a dialogue between your brand and the people who you hope will advocate it. Read More
Unbound: crowdsourced publishing
Talking to people who work in publishing these days is pretty depressing – if they’re not lamenting the death of high street book selling, they’re usually in a fug about having to publish yet another celebrity memoir (or worse, a celebrity-penned novel).
So it is heartening to see the overwhelmingly positive response to a new online venture, based in the UK, that lets authors seek funding from the crowds for their new books.
The big message coming from 
Facebook is that companies that manage to put what they call social design at the heart of their business will beat those that don’t.
Facebook’s chief operating officer, Sheryl Sandberg, talked about this at length in her recent speech at the London School of Economics (LSE). While her talk failed to answer many of the questions Facebook faces (leading many to focus instead on Sandberg’s superb delivery), social design was one concept that was communicated eloquently and, more importantly, carried intellectual weight. Read More
Twitter has confirmed it is to launch its own photo-sharing to rival TwitPic and others after rumours emerged at the weekend.
According to AllThingsD Twitter CEO Dick Costolo will announced the launch at the D9 conference on Wednesday. Read More
It is the most successful computer games franchise of all time and publisher Activision Blizzard is planning to cash in on that and begin charging gamers to play with the next instalment of
Infinity Ward’s ‘Call of Duty: Modern Warfare’.
The eagerly awaited PlayStation 3 and Xbox 360 Modern Warfare 3 is due in November and with the £40 plus price tag will likely come a subscription of around £5 a month as publishers of all kinds look to making their content pay. Read More
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