The Sunday Times has jumped onto the social influence band wagon with the launch of The Sunday Times Social List. According to them, “The algorithm focuses on other people’s activity around an individual’s postings, rather than raw follower numbers.”
At the end of last year, I proved that bots who tweet regularly, but non-interactively, can get very high Klout scores. I repeated this experiment against Peerindex, with somewhat better results. Obvisouly, the next target should be their list, should it not?
Just a quick reminder of the setup:
- I have set up four Twitter bots, which have been tweeting random quotes since September 2010
- The tweet frequencies of the bots differ. The busiest bot tweets once every minute, and the laziest one only tweets every half hour. The other two tweet once every 5 minutes and once every 15 minutes respectively
- The four bots tweet randomly from a single set of quotes. The mean content of their tweets is thus identical, except for the tweet frequency.
- These bots follow no-one, retweet no-one and don’t have any avatars or other custom profile settings
As you can see from the results below, the total amount of registered profiles on the Sunday Times Social List were ascending quite rapidly at the time of writing. To provide a comparable metric, I have calculated a normalized rank for each bot, which is the percentage from the top that the bot ranks. Number 1 would be 100%, number 500 out of 1000 would be 50%, and so on … Now, without wasting your time on any further philosophical meanderings, herewith the results:
Bot 1: 1 Tweet per 1 Minute
Rank: 776th (out of 2867) Normalized Rank (% from number one): 73% Social Status: Guru
Bot 2: 1 Tweet per 5 Minutes
Rank: 1199th (out of 2894) Normalized Rank (% from number one): 59% Social Status: Linchpin
Bot 3: 1 Tweet per 15 Minutes
Rank: 1880th (out of 2920) Normalized Rank (% from number one): 36% Social Status: Hotshot
Bot 4: 1 Tweet per 30 Minutes
Rank: 2203rd (out of 3085) Normalized Rank (% from number one): 29% Social Status: Graduate
So, my bot is a guru?
Keeping in mind, that the mean content of the four bots are identical, and that the Normalized rank seems to grow consistently with tweet frequency, it seems that the Sunday times have managed to, quite successfully, build an algorithm that estimates how often you tweet. It doesn’t sound right, does it? In short, as with Klout, you can reach a pretty high score on the Sunday Times Social List merely by tweeting feverishly. Out of the three major services we’ve analyzed, only Peerindex successfully manages to determine that these accounts are bots, and assigns them appropriate scores.
Adriaan Pelzer works for RAAK, a Social Media Agency based in London.