Daily Archives: 10 May, 2011

News International rethinks anti-social media paywall policy

Interesting report on Journalism UK about News International possibly rethinking its closed, anti-social media or iron curtain, approach to its paywall. The Sun had been due to follow same paywall model employed by The Times and the News of the World.

Anyone who reads this blog regularly will know I think this is the equivalent to shooting yourself in the foot. I mean, seriously, why do it? Why have a paywall that cuts you off from the social media conversation? Read More »

Journalists need to understand their business better to reverse ad revenue decline

Columbia Journalism School: advice for journalists

Following on from yesterday’s story about how readers are finding their way to online news comes an interesting story about how journalists are going to need to change the way they work in response to the erosion of online advertising.

No matter how much the guys behind the research at Columbia Journalism School try to sweeten the medicine, journalists are probably going to find it bitter, because the advice goes against every instinct that makes a journalist good at their job: listen to advertisers.

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Scoville aiming to do for Tuesdays what #ff did for Fridays

I signed up to Scoville today, having picked up on a hashtag doing the rounds this morning.

It’s a mash up of foursquare and Twitter, allowing users to share favourite check-ins with followers each week using #TopTuesday.  It’s still in beta, but has been open to foursquare ’super users’ for a couple of months already. Read More »

Should brands pay for followers on Twitter?

It’s the question that I’m hearing more and more often. Clients want followers on Twitter, and because there is a demand for it, there are plenty of one stop shops who offer a service which sees you part with your money in return for a healthy volume of followers.

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