We heard back in January that LinkedIn planned to float this year. What we didn’t know at the time was quite how much it would be valued at. Now we do and its valuation has shot up.

It is being reported that LinkedIn’s initial public offering will value the business oriented social network at more than $3bn. While a long way from the huge valuations attached to Facebook and Groupon ($20bn) it is considerably more than people expected. Read More »

Sharing news: people are doing it.

More research is being undertaken to try and understand how people are reading news online these days, with the latest study showing once again that Facebook is a lot more important than Twitter when it comes to directing traffic to news websites (but that Google is still the biggest driver by far). Read More »

Here’s something you don’t read everyday. One of the biggest names in  PR, Mark Borkowski, has tweeted that far from making life easier for PR executives Twitter makes life harder.

His tweet comes in light of the super-injunction story that has broken across Twitter. Details of the private lives of various stars are being openly tweeted with nothing their publicists can do to stop it, but is he right? Read More »

There’s a growing realisation across the online space that measuring marketing activity on a last click only basis is flawed.  Nowhere is that more evident than with Facebook advertising.

People aren’t in buying phase when they’re on Facebook so measuring effectiveness of Facebook advertising on those that click and convert immediately is only going to tell you a small fraction of the real story. Read More »

I have been having a little look at a new social platform called Webdoc. It is a bit like Tumblr or a “modern Blogger” and it allows posts to be quickly pulled together in a free form style.

The free form nature allows pictures, videos, interactive apps, slideshows or web services such as Google Maps and Twitter to be pulled into posts or docs (as you can see in this image). Pretty useful. Will it catch on though? Read More »